Public Service Advertisements and Healthcare Attitudinal Changes in Developing Countries: Pakistanis’ Perspectives

Still, little is known about the role and contribution of media ads in healthcare communication and awareness during the Covid-19 outbreak. This study examines the role of public service ads in spreading healthcare awareness in Pakistan. Based on a quantitative approach through a sample of n = 200 participants from the Sahiwal city, the study proposed a self-designed model that used the Structural Equation Modelling to affirm the proposed relationship between the variables. The study found that media ads were not only disseminating the Covid-19 awareness but also changing the public attitudes toward taking precautionary measures to halt the transmission of the disease. Hence, the findings indicated that public service advertisements have substantial, positive impacts on people’s perceptions and actions regarding the current pandemic. The results discussed media context and healthcare awareness to highlight further the role of such media in bringing positive behavioral changes. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Strategic entrepreneurship for achieving customers repurchase intention amidst pandemic COVID-19 on digital multi-sided platform: A case of Traveloka

The aim of this study is to understand a strategic entrepreneurship on digital multi-sided platform, Traveloka. The variables use is customer service, public service ads, brand image, trust, and repurchase intention. A 110 data collected using Google Form with purposive sampling technique and analyzed using PLS-SEM. The result shows that customer service has a direct and indirect influence through trust on the repurchase intention. Whereas public service ads have no direct and indirect influence on repurchase intention. Trust fully mediates brand image on repurchase intention. This paper contributes to the current understanding of attitudes in the tourism industry within the pandemic period, especially relating to the customer repurchasing behavior towards the online travel agent. The study proved that strategic entrepreneurship is essential to survive in a volatile environment for superior performance. © 2021 The Authors. Published by Elsevier B.V.